Herbal · Soft Spicy · Citrus
Sold outThe house
Acqua di Parma, Italy’s sunlit elegance
- Founded
- 1916
- Origin
- Parma, Italy
- Category
- Designer Fragrances
- At Fragsplit
- 1 fragrance 0 available · 1 sold out
Founded in Parma in 1916 by Baron Carlo Magnani, the House began with Colonia, created for its founder’s personal use. Revived in the 1990s by Luca di Montezemolo, Diego Della Valle and Paolo Borgomanero, the House opened its first boutique in Milan in 1998 before joining the LVMH Group in 2001. Its headquarters are now located in Milan.
Acqua di Parma combines luminous freshness with the Italian art of living and artisanal craftsmanship. The House works with carefully selected ingredients and preserves techniques such as spugnatura, the manual extraction of bergamot. Its identity is also expressed through Parma yellow, the Art Deco bottle, the hand-applied label and the hat box.
Acqua di Parma fragrances are all sold out at Fragsplit right now.
Key dates
- 1916Carlo Magnani creates Colonia in Parma
- 1930The Art Deco bottle becomes its signature
- 1993Three Italian entrepreneurs revive the brand
- 2001Acqua di Parma joins the LVMH Group
- 2023Giulio Bergamaschi becomes CEO
Sources : lvmh.com · acquadiparma.com · it.wikipedia.org · cosmeticsbusiness.com · urd.lvmh.com
