Fragrance house
Salum
Salum is an Italian niche fragrance house founded in 2023 from the idea of art director Massimiliano Minorini. The house has become known for its iconic Cocoyster, its marine and exotic signature. Learn more ↓
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Vanilla · Aquatic · Fresh
from CHF 6.–
The house
Salum, unexpected seas captured in fragrance
- Founded
- 2023
- Origin
- Italy
- Category
- Niche Fragrances
- At Fragsplit
- 1 fragrance
Founded in Italy in 2023 at the initiative of artistic director Massimiliano Minorini, Salum imagines fragrance as a journey across the world's seas. Its first collection, Arabian Vibes, brings this vision to life. In 2024, Polynesian Soul brought together four extrait fragrances, including Cocoyster, created by Sofia Bardelli.
Salum explores unexpected seas, far beyond simple summer aquatic fragrances. The house brings together salty accords, solar notes, fruits, resins, spices and woods, with contrasts such as the oyster and coconut pairing in Cocoyster. The fragrances are created in Italy by Luca Maffei or Sofia Bardelli and presented in white bottles with golden caps.
Right now at Fragsplit, 1 Salum fragrance is available as a 1 to 10 ml decant: Cocoyster.
Key dates
- 2023Salum is founded and launches its first collection, Arabian Vibes
- 2024Polynesian Soul launches Cocoyster and three other extrait fragrances
- 2025Tropical Juice expands the Cocoyster universe
- 2026Med Mon Amour opens a Mediterranean chapter
Sources : salumparfums.it · oudprofumeriaartistica.it · exhibitorsearch.messefrankfurt.com
Frequently asked questions
Is Salum a niche fragrance brand?
Which Salum fragrance should you try first?
Where to buy a Salum decant in Switzerland?
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