Fragrance house

Jo Malone

Jo Malone is a British niche fragrance house founded in London in 1994 by perfumer Jo Malone. It is renowned for its unexpected combinations, refined minimalist style and the art of layering colognes. Learn more ↓

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The house

Jo Malone London, British elegance

Founded
1994
Origin
London, United Kingdom
Category
Niche Fragrances
At Fragsplit
1 fragrance

Founded in London by Jo Malone, the house opened its first boutique at 154 Walton Street in 1994. Its growth led Estée Lauder to acquire it in 1999. Jo Malone remained at the helm of its creative direction until 2006, while the house continued to expand, staying true to a British vision of fragrance and gifting.

Jo Malone London favours elegant, distinctive and inventive perfumery, built around unexpected combinations and carefully selected ingredients. Its Fragrance Combining™ philosophy encourages wearing fragrances alone or layering them. The creations are developed with renowned perfumers and presented in understated bottles dressed in black and cream.

Right now at Fragsplit, 1 Jo Malone fragrance is available as a 1 to 10 ml decant: Cypress & Grapevine Cologne Intense.

Key dates

  1. 1994Jo Malone opens her first boutique in London
  2. 1999Estée Lauder acquires Jo Malone London
  3. 2006Jo Malone permanently leaves the house

Sources : jomalone.com · elcompanies.com · vogue.co.uk · hnmagazine.co.uk · en.wikipedia.org

Frequently asked questions

Is Jo Malone London a niche fragrance brand?
Jo Malone London is a British house that began in niche fragrance before becoming part of the Estée Lauder group. It retains its own identity, centred on layering and unexpected compositions.
Which Jo Malone London fragrance should you try first?
To get started, try Cypress & Grapevine Cologne Intense. Its aromatic cypress, warm grapevine and ambery base offer an elegant, woody introduction to the house.
What makes Jo Malone London distinctive?
The house is known for its Fragrance Combining™ philosophy, which allows colognes to be worn alone or layered to create a personal olfactory signature.
Where to buy a Jo Malone decant in Switzerland?
At Fragsplit: 1 to 10 ml decants hand-filled from the original bottles, shipped to Switzerland and France.

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