Fragrance house
Byredo
Byredo is a Swedish niche fragrance house founded in Stockholm in 2006 by Ben Gorham. The house is renowned for its iconic Bal d'Afrique, inspired by his father's travel journals from Africa. Learn more ↓
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Animalic · Musky · Powdery
from CHF 8.–
The house
Byredo, memories in black and white
- Founded
- 2006
- Origin
- Stockholm, Sweden
- Category
- Niche Fragrances
- At Fragsplit
- 2 fragrances 1 available · 1 sold out
Founded in Stockholm in 2006 by Ben Gorham, Byredo transforms memories, emotions and cultural references into scented objects. Following Manzanita Capital’s acquisition of a majority stake in 2013, the house expanded its universe to include accessories and makeup. In 2022, Puig became its majority shareholder, while Gorham retained creative direction.
Byredo combines Scandinavian minimalism with artistic expression, creating fragrances designed as sensory narratives. The house favours a contemporary style, carefully selected ingredients and a refined aesthetic: cylindrical bottles, clear glass, monochrome labels and rounded black caps.
Right now at Fragsplit, 1 Byredo fragrance is available as a 1 to 10 ml decant: Bal d'Afrique Absolu.
Key dates
- 2006Ben Gorham founds Byredo in Stockholm
- 2009Bal d'Afrique joins the collection
- 2013Manzanita Capital acquires a majority stake
- 2016Byredo celebrates its tenth anniversary with Unnamed
- 2022Puig becomes the majority shareholder
Sources : byredo.com · osmetheca.be · cosmeticsbusiness.com · puig.com
