Fragrance house
Matière Première
Matière Première is a French niche fragrance house founded in 2019 by Aurélien Guichard. It is known for the “overdose” of a central natural ingredient and for cultivating roses and tuberoses in Grasse. Learn more ↓
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Vanilla · Smoky · Balsamic
from CHF 7.–
The house
Matière Première, from field to bottle
- Founded
- 2019
- Origin
- Grasse, France
- Category
- Niche Fragrances
- At Fragsplit
- 2 fragrances 1 available · 1 sold out
Matière Première’s approach began in Grasse, around the fields planted by Aurélien Guichard in 2016. The house was founded in 2019 by the perfumer, Caius von Knorring and Cédric Meiffret. It turned this agricultural approach into independent perfumery, before welcoming Kering Beauté as a shareholder in 2024 and opening its first Paris boutique in 2025.
Matière Première places a natural ingredient at the heart of each composition and uses it in overdose to reveal its texture and facets without diluting it. Aurélien Guichard favours clear, direct and contemporary formulas, featuring ingredients cultivated in Grasse, including rose, tuberose and lavandin.
Right now at Fragsplit, 1 Matière Première fragrance is available as a 1 to 10 ml decant: Encens Suave.
Key dates
- 2016Aurélien Guichard plants his first fields in Grasse
- 2019Matière Première is founded by three partners
- 2024Kering Beauté acquires a minority stake
- 2025The first boutique opens on Rue Saint-Honoré in Paris
Sources : matiere-premiere.com · mixtemagazine.com · ca.finance.yahoo.com
