Fragrance house
Jovoy
Jovoy is a Parisian niche fragrance house founded in 1923 by Blanche Arvoy and relaunched in 2010 by François Hénin. The house is known for its iconic Psychedelique, a seventies tribute to patchouli. Learn more ↓
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The house
Jovoy, the revival of a Parisian house
- Founded
- 1923
- Origin
- Paris, France
- Category
- Niche Fragrances
- At Fragsplit
- 1 fragrance
Founded in Paris in 1923 by Blanche Arvoy, Jovoy fell dormant after the Roaring Twenties before fading into obscurity. François Hénin acquired and relaunched the house in 2006. In 2010, he gave it a new lease of life with a contemporary collection and the opening of its first multi-brand perfumery. In 2012, Jovoy moved to Rue de Castiglione.
Jovoy combines fine raw materials, personal stories and contemporary creativity. After gaining experience in distillation in Vietnam and working in Grasse, François Hénin creates compositions with different perfumers. The house cultivates a Parisian aesthetic, with round bottles, black and white pearls, and carmine-red cases.
Right now at Fragsplit, 1 Jovoy fragrance is available as a 1 to 10 ml decant: Psychedelique.
Key dates
- 1923Blanche Arvoy founded the Jovoy house in Paris
- 2006François Hénin acquired and relaunched the brand
- 2010Jovoy opened its first perfumery in Paris
- 2012The house moved to 4 Rue de Castiglione
- 2017Jovoy opened its first boutique in London
Sources : jovoyparis.com · perfumesociety.org · francetoday.com · hparfums.com
Frequently asked questions
Is Jovoy a niche fragrance brand?
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Where to buy a Jovoy decant in Switzerland?
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