Fragrance house

Creed

Creed is a British niche fragrance house founded in London in 1760 by James Henry Creed, originally a couture house serving the aristocracy. The house is renowned for its iconic Aventus, launched in 2010 to celebrate its 250th anniversary. Learn more ↓

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11 fragrances
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from CHF 9.00.-
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Earthy · Fruity · Citrus

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Leather · Musky · Fruity

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Green · Citrus · Spicy/Fresh

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Lavender · Citrus · Spicy/Fresh

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Rose · Cherry · Musky

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Almond · Vanilla · Powdery

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11 fragrances

The house

Creed, from London to the iconic Aventus

Founded
1760
Origin
London, United Kingdom
Category
Niche Fragrances
At Fragsplit
11 fragrances 6 available · 5 sold out

Founded in London in 1760 by James Henry Creed, the house moved to Paris in 1854 at the request of Empress Eugénie. Passed down through seven generations, it was led by Olivier Creed and then his son Erwin. Kering Beauté acquired it in 2023, before L’Oréal acquired Kering Beauté—and therefore Creed—in 2026.

Creed combines the heritage of British tailoring with the expertise of French haute perfumery. The house selects natural ingredients, weighs them by hand and allows them to macerate using the Millésime technique. Its essences are crafted and filled by hand in its French workshop.

Right now at Fragsplit, 6 Creed fragrances are available as 1 to 10 ml decants: Aventus Absolu, Silver Mountain Water, Green Irish Tweed, Original Vetiver, Spring Flower…

Key dates

  1. 1760James Henry Creed founds the house in London
  2. 1854The house moves to Paris under imperial patronage
  3. 2010Aventus celebrates the 250th anniversary of the Creed house
  4. 2023Kering Beauté completes the acquisition of Creed
  5. 2026L’Oréal acquires Kering Beauté and Creed

Sources : creedfragrance.fr · creedfragrance.com · kering.com · creedperfume.world

Frequently asked questions

Is Creed a niche fragrance brand?
Yes. Creed is part of niche perfumery: the house focuses on refined compositions, selected raw materials and artisanal production in small batches.
Which Creed fragrance should I try first?
Aventus is the best place to start: it is Creed’s most famous signature, known for its fruity, woody and smoky accord.
What makes Creed distinctive?
Creed is known for crafting its fragrances using the Millésime technique: the ingredients are weighed by hand, then the essences macerate before being filled into the bottles.
Where to buy a Creed decant in Switzerland?
At Fragsplit: 1 to 10 ml decants hand-filled from the original bottles and official brand samples, shipped to Switzerland and France.

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