Fragrance house
Armaf
Armaf is an Arabic fragrance house founded in Dubai in 2010 by Sterling Perfumes Industries. It became known for its famous Club de Nuit Intense Man Limited Edition, which went on to become its signature fragrance. Learn more ↓
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The house
Armaf, the Emirati signature behind Club de Nuit
- Founded
- 2010
- Origin
- Dubai, United Arab Emirates
- Category
- Arabic Fragrances
- At Fragsplit
- 2 fragrances 1 available · 1 sold out
Armaf was born in Dubai within Sterling Perfumes Industries, a group established in 1998 under Fakhruddin Holdings. Driven by Ali Fakhruddin’s vision, the house was launched in 2010 as a collection of French fragrances with a luxurious positioning. Its international growth was then fuelled by Club de Nuit and an expanded fragrance offering.
Armaf combines fragrance-making inspired by French expertise with a contemporary interpretation of oriental codes. The house works with vibrant citrus notes, woods, flowers, resins and, in its more recent collections, oud. Its identity is also expressed through graphic bottles and collaborations with perfumers such as Christian Provenzano.
Right now at Fragsplit, 1 Armaf fragrance is available as a 1 to 10 ml decant: Craze.
Key dates
- 1998Sterling Perfumes Industries is founded in Dubai
- 2009Sterling moves to its Dubai Investment Park site
- 2010Sterling launches Armaf, its fragrance collection
- 2015Club de Nuit Intense Man is launched
- 2025Armaf launches Bling internationally
Sources : armaf.com · sterlingparfums.com · stage.sterlingparfums.com · fragrancesdb.com
Frequently asked questions
Is Armaf an Arabic fragrance brand?
Which Armaf fragrance should you try first?
Where to buy a Armaf decant in Switzerland?
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