Fragrance house
Fragrance World
Fragrance World, founded in Dubai in 2004 by Poland Moosa, is an Emirati fragrance house inspired by well-known perfumes. The house is known for its famous Cherry Incense. Learn more ↓
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Leather · Cherry · Smoky
from CHF 2.–
The house
Fragrance World, the Dubai-based alternative
- Founded
- 2004
- Origin
- Dubai, United Arab Emirates
- Category
- Alternatives / Clones
- At Fragsplit
- 1 fragrance
Fragrance World traces its roots back to Dubai, where Moidu P.V. founded Al Ghuroob, a trading company, in 1988. In 2003, the company refocused on perfume manufacturing, before Fragrance World Trading was officially established in 2004. The Moidu family continued its development through Abdul Samad and Safeer, then launched French Avenue in 2012.
The house champions accessible perfumery, drawing on ingredients sourced from around the world and careful formulation. Its catalogue focuses on interpretations of well-known fragrances, with clear compositions and a positioning that makes the premium fragrance world more accessible.
Right now at Fragsplit, 1 Fragrance World fragrance is available as a 1 to 10 ml decant: Cherry Incense.
Key dates
- 1988Al Ghuroob, the company behind the house, is founded
- 2003The company refocuses on perfume manufacturing
- 2004Fragrance World Trading is officially established
- 2012French Avenue becomes the group's first premium line
Sources : fragranceworld.ae · usa.shopfrenchavenue.com
Frequently asked questions
Is Fragrance World a brand inspired by well-known fragrances?
Which Fragrance World fragrance should you try first?
Where to buy a Fragrance World decant in Switzerland?
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