Fragrance house

Armani

Armani is an Italian fashion house founded in Milan in 1975 by Giorgio Armani and Sergio Galeotti. It is renowned for its understated elegance, which has shaped international fashion. Learn more ↓

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The house

Armani, Milanese elegance in fragrance

Founded
1975
Origin
Milan, Italy
At Fragsplit
1 fragrance

Founded in Milan on 24 July 1975 by Giorgio Armani and Sergio Galeotti, the house first made its name with ready-to-wear collections defined by soft lines. It entered the fragrance world in 1982 with its first women's fragrance, then entrusted its beauty business to L’Oréal in 1988. Acqua di Giò, launched in 1996, became its great classic. Following Giorgio Armani’s death in 2025, the group’s succession is being organised around his foundation and heirs.

Armani fragrances express a refined, precise and sensual elegance, true to the house’s minimalist spirit. The compositions explore marine freshness, citrus, woods, flowers and amber notes, with a distinct taste for crisp contrasts. The bottles extend this aesthetic through their clean lines and understated presence.

Right now at Fragsplit, 1 Armani fragrance is available as a 1 to 10 ml decant: Stronger With You Parfum.

Key dates

  1. 1975Giorgio Armani and Sergio Galeotti establish the house in Milan
  2. 1982The house launches its first women's fragrance, Armani
  3. 1988L’Oréal becomes Armani’s beauty and fragrance partner
  4. 1996Acqua di Giò pour homme establishes the house’s olfactory icon
  5. 2025Giorgio Armani’s death begins a new succession process

Sources : armani.com · armanivalues.com · loreal-finance.com · giorgioarmanibeauty-usa.com

Frequently asked questions

Is Armani a niche fragrance brand?
No. Armani is an Italian designer fashion house whose fragrances are developed and distributed under a beauty licence with L’Oréal.
Which Armani fragrance should you try first?
No Armani fragrance is included in the selection provided, so no specific recommendation can be made here.
Where to buy a Armani decant in Switzerland?
At Fragsplit: 1 to 10 ml decants hand-filled from the original bottles, shipped to Switzerland and France.

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