Fragrance house
Giardini di Toscana
Giardini di Toscana is an Italian niche fragrance house founded in Bibbiena in 2010 by Silvia Martinelli. The house is renowned for its iconic Bianco Latte, launched in 2015 and now its signature fragrance. Learn more ↓
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Honey · Caramel · Vanilla
from CHF 5.–
The house
Giardini di Toscana, the soul of Bibbiena
- Founded
- 2010
- Origin
- Bibbiena, Italy
- Category
- Niche Fragrances
- At Fragsplit
- 1 fragrance
In Bibbiena, the family story began in 1942, when Giovan Piero and Emma Ducci opened a shop selling perfumes and ointments. Their daughter Irma transformed it into a perfumery in the 1960s. Silvia Martinelli, co-founder and perfumer, later created an author-led fragrance line there that became Giardini di Toscana, launched in 2012 and gaining international recognition with Bianco Latte.
Silvia Martinelli creates fragrances inspired by memories, emotions and the Tuscan landscape, following an author-perfumer approach. Research is carried out in-house using carefully selected raw materials, after which the fragrances are blended, macerated and bottled in Italy, particularly in two family-run Tuscan workshops.
Right now at Fragsplit, 1 Giardini di Toscana fragrance is available as a 1 to 10 ml decant: Bianco Latte.
Key dates
- 1942Silvia’s grandparents open a shop in Bibbiena
- 1960sIrma Ducci transforms the shop into a perfumery
- 2012Giardini di Toscana officially becomes a brand
- 2015Bianco Latte, an iconic fragrance, is launched
Sources : giardiniditoscana.com · linkiesta.it
