The house
Gucci, from Florence to contemporary boldness
- Founded
- 1921
- Origin
- Florence, Italy
- Category
- Designer Fragrances
- At Fragsplit
- 1 fragrance 0 available · 1 sold out
Founded in Florence in 1921 by Guccio Gucci, the house began as a travel goods boutique inspired by the elegance he observed at London’s Savoy. It later developed its leather goods and accessories, expanded internationally after the war, joined the Kering Group in 1999 and opened a new creative chapter with Demna in 2025.
Gucci brings its taste for contrast to perfumery: Florentine heritage, leather, woods and contemporary accents come together in distinctive compositions with a strong presence. For Guilty Absolute, Alessandro Michele worked with Alberto Morillas around Woodleather, Goldenwood, patchouli and vetiver, in a bottle inspired by cigars and cognac.
Gucci fragrances are all sold out at Fragsplit right now.
Key dates
- 1921Guccio Gucci opens his first boutique in Florence
- 1953Gucci opens its first boutique in New York
- 1994Tom Ford becomes Gucci’s first creative director
- 1999Gucci joins the Kering Group
- 2025Demna becomes the house’s creative director
Sources : gucci.com · kering.com · youtube.com
